Introduction

Rolling out a Vendor Management System (VMS) like SAP Fieldglass can be a significant investment for any organization. Many companies see the potential benefits of such a system but are hesitant to commit extensive resources upfront. This is where the "Land and Expand" strategy comes into play. At Contingently, we offer a strategic, phased approach that allows you to prove value incrementally before fully committing to a global rollout. This strategy minimizes risk, maximizes return on investment, and ensures that your contingent workforce management is effective and efficient from the outset.

The Land and Expand Strategy Explained

The "Land and Expand" strategy is ideal for organizations that are convinced of the benefits of a VMS but want to start small to prove genuine value. Instead of launching a full-scale deployment across all markets, you begin with a pilot country. Once the system demonstrates its value in the pilot phase, you can gradually expand to additional markets. This phased approach provides flexibility and scalability, ensuring that the organization only commits fully once the value has been proven.

Key Benefits of the Land and Expand Approach

1. Reduced Risk and Investment

   One of the primary advantages of the Land and Expand strategy is the ability to minimize risk. By starting with a pilot country, you can test the VMS in a controlled environment, making it easier to identify and resolve any issues before rolling out to additional markets. This approach also limits the initial investment, as you are not required to commit to a full-scale implementation from the start.

2. Proven Value Before Full Commitment

   Organizations often hesitate to commit to a three-year, volume-based subscription fee without clear evidence of value. With the Land and Expand strategy, you can prove the value of the VMS incrementally. Once the system has demonstrated its effectiveness in the pilot country, you can use that success to justify expanding to additional markets. This ensures that the organization commits resources only after the value has been proven, providing peace of mind and confidence in the investment.

3. Flexible Cost Structure with Pay-as-You-Go

   The Land and Expand approach often utilizes a pay-as-you-go model, which means you pay a slightly higher unit cost without being locked into any minimum spending commitments. This flexible cost structure allows you to manage your budget effectively, paying only for what you use. As you expand to more markets and the value of the system becomes clear, you can transition to a more traditional licensing model that offers cost efficiencies for larger deployments.

How Contingently Supports Land and Expand

Contingently is uniquely positioned to support organizations looking to implement the Land and Expand strategy. Our solutions are designed to be flexible, scalable, and adaptable, making it easy to start small and grow over time.

1. Pilot Programs

   We help you identify the ideal pilot country to start your VMS implementation. Our team works closely with you to set up the system, configure it to meet local needs, and ensure that it delivers the desired outcomes. We provide full support throughout the pilot phase, helping you prove the value of the VMS and build a case for expansion.

2. Seamless Expansion

   Once the pilot phase is successful, Contingently makes it easy to expand to additional markets. Our solutions are designed to scale, ensuring that each new market can be brought on board quickly and efficiently. Whether you are expanding to a second or third country or preparing for a full-scale rollout, Contingently provides the tools and expertise needed to make the transition seamless.

3. Tailored Solutions for Local Needs

   Contingently understands that each market is unique, with its own regulatory requirements, cultural nuances, and business practices. Our solutions are flexible and customizable, allowing you to tailor the system to meet the specific needs of each market. This ensures that your VMS is effective and compliant, no matter where it is deployed.

4. Transition to Full Deployment

   As the Land and Expand strategy proves successful, many organizations choose to transition to a more comprehensive VMS deployment. Contingently supports this transition by providing the infrastructure, expertise, and support needed to scale the system globally. Our team works with you to ensure that your VMS continues to deliver value as you expand to new markets and grow your contingent workforce.

Real-World Success with Land and Expand

Many organizations have successfully implemented the Land and Expand strategy with Contingently. For example, a US-headquartered company looking to enter European markets started with a pilot program in the UK. By demonstrating the value of the VMS in a single market, they were able to build confidence and secure buy-in for a broader rollout across Europe. This phased approach allowed them to manage their contingent workforce effectively, respect local regulations, and ensure that each market could operate efficiently.

Conclusion

The Land and Expand strategy offers a smart, strategic approach to implementing a Vendor Management System. By starting small and proving value incrementally, organizations can minimize risk, maximize return on investment, and ensure that their contingent workforce management is effective from day one. Contingently provides the solutions, expertise, and support needed to make Land and Expand a success, helping you achieve your goals and unlock the full potential of your contingent workforce.

Ready to explore the benefits of the Land and Expand strategy? Contact Contingently today to learn more about our solutions and how we can help you achieve success.